Novi Pazar: Masked attackers on quads beat businessman
Four masked attackers on quad bikes stormed a shop in Novi Pazar in broad daylight and beat the company owner and a worker with metal bars. The businessman was rushed to Kragujevac in life-threatening condition.

- The attack happened on June 12 at around 3.30 p.m. in Novi Pazar.
- Four masked attackers arrived on two quad bikes, one reportedly armed with a firearm and the others carrying metal bars.
- A company owner with the initials I. D. and one employee were seriously hurt; the businessman was transferred to Kragujevac in life-threatening condition.
- Police carried out a crime scene examination, are searching houses and are hunting for the suspects and the weapons.
Four masked attackers on quad bikes stormed a shop in Novi Pazar on Friday and beat the company owner and one worker with metal bars. According to the information available, the attack happened on June 12 at around 3.30 p.m. The injured businessman was transferred to the Clinical Centre in Kragujevac, where doctors are said to be fighting for his life.
According to the available information, the attackers arrived on two quad bikes. One of them was reportedly armed with a firearm, while the others carried metal bars. All of them wore helmets and were masked, so witnesses could not identify them. The clash, according to the same accounts, lasted only a few minutes.
The company owner is being referred to by the initials I. D. An employee at the shop was also injured. The severity of the businessman’s injuries required urgent transport to Kragujevac, away from Novi Pazar, because of the nature of the medical intervention needed.
How did the attack unfold?
Security cameras in the area reportedly recorded the attackers arriving just before the clash. The footage shows the vehicles approaching the premises and then a group entering the shop. That material could become one of the key pieces of evidence in the investigation.
Police responded to the scene after being alerted and carried out a crime scene examination. According to the information available, several houses are being searched, and officers are hunting for the suspects and for the weapons used in the attack. Anyone linked to the event is being treated as a suspect for now, since the competent prosecutor’s office has not yet announced an official classification of the offence.
The injured businessman, still conscious, reportedly told police whom he suspected of carrying out the attack. Those claims are being checked at this stage and do not represent an established fact, but rather a starting point for the investigators. The identity of any suspects has not been officially released.
What comes next in the investigation?
The next steps would typically involve forensic examination of the collected traces, analysis of the video material and questioning of witnesses. If the attackers are found, any detention and custody would be decided by the competent court, at the prosecutor’s request. Until then, all versions of events are treated as unverified.
Attacks involving firearms and metal bars in broad daylight, in central parts of a town, raise questions about safety in the local community. The case is also drawing attention because of the manner of execution, which points to planning rather than a spontaneous clash. The final word on motive and responsibility rests with the judiciary, after the investigation is completed.
How would you rate the response of the authorities when attacks like this happen in broad daylight in a populated part of town?



