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Bojan Bjelic Returns and Reveals the Hit He Turned Down

The singer announces a comeback with new songs in September and admits he once rejected 'Poplava', a track that later became a major hit.

Marija Kostić3 min read0
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Singer Bojan Bjelic in a grey blazer speaking to reporters
Bojan Bjelic announces a stage comeback with new songs/ Photo: Screenshot/Social media
In brief
  • Bojan Bjelic is announcing a comeback with new songs in September and music video shoots over the summer.
  • He admitted he once turned down the song 'Poplava', which later became a runaway hit.
  • The singer says he has no regrets because he did not connect with the lyrics.
  • On Mina Kostic, he urged the public to comment less and let her get through a difficult period in private.

Bojan Bjelic is returning to the stage. In a statement to the media, the singer revealed that after a quiet spell he is preparing new music for release in September, while he plans an active summer of performances and studio work, with music videos already on the schedule.

Bjelic says he has thrown himself seriously into the work and is continuing the musical direction he set out on a few years ago. After a longer retreat from the spotlight, the announcement of new songs reads like a genuine small comeback for a performer who was for years one of the recognizable names on the domestic scene.

The most interesting part of the conversation, however, was not the new music but a confession he says he had never shared before. Bjelic revealed that he was once offered the song ‘Poplava’, which he turned down. The track later became an absolute hit, yet the singer insists he feels no bitterness about that decision.

Why did he turn down a song that became a hit?

The answer, he says, is very simple. Bjelic explains that he simply did not find himself in the lyrics and that, at the time, he had neither the years nor the maturity needed to carry a song like that. He believes every track demands the right performer at the right moment, and back then he was not that performer.

It is a rare example of candour on the local pop scene. Many would regret missing out on a hit, yet Bjelic talks about it openly and without discomfort. He says he has no regrets and that every song eventually finds its owner, just as ‘Poplava’ found its own. For a singer now returning with new material, it sounds like the attitude of a man who has learned not to look back.

That calm around an old decision says a lot about how Bjelic thinks about his career today. Instead of dwelling on what might have been, he is putting the focus on what he is preparing. September, he says, is the month that will show whether the pause was simply a breather before a new wave of songs.

What did he say about Mina Kostic?

He also touched on his colleague Mina Kostic, who is going through a hard period. Here Bjelic was visibly cautious and declined to comment in detail, describing it as a very sensitive subject. He said she should be commented on less and allowed to work through her problems privately, without too much public attention.

In doing so, Bjelic sent a clear message about how the public should treat colleagues in trouble. Less sensation, more discretion. It is a stance not often heard in show business, especially on topics that usually spark heated debate.

For now, all eyes are on September and the new songs. Will Bjelic’s comeback pay off, and will he this time pick the right song at the right moment?

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