Vlahovic at Besiktas: No. 28, Three-Year Deal, Sunday Debut
Dusan Vlahovic was unveiled before tens of thousands at Tupras Stadium in Besiktas' black-and-white number 28 shirt. The deal runs three years, he trained the same day, and debuts Sunday.

On the stand of the club’s most fervent supporters, torches were burning when the clock at Tupras Stadium showed 19:03. The minute wasn’t picked at random. Besiktas was founded in 1903, a number every fan in Istanbul knows by heart, so the ceremony was timed to let the clock say it instead of the speaker. In Central European time it was 18:03.
Dusan Vlahovic walked out of the tunnel in the black-and-white shirt with number 28 on his back. Tens of thousands filled the stands on Friday evening, there for one signature and one speech. We reported earlier this week on his arrival in Istanbul and on the presentation being scheduled for exactly 19:03.
He was handed a microphone on the pitch, in front of the stand.
“I am very happy and proud to be here. Thank you to everyone who came to the stadium, and for the warm welcome at the airport. I will give my maximum for you.”
He said it without notes in hand, then added the line fans had been waiting for: “The only thing I want is to become champion with you.” What followed was rehearsed. He switched to Turkish and called out: “Are you ready? Let’s begin!”
Club president Serdal Adali spoke before him. “Today we brought Dusan Vlahovic, one of the best goalscorers in Europe, to our club,” Adali said from the same pitch.
What the contract actually says
The signature was put on paper Thursday, a day before the stadium opened to the public. The contract runs three years.
There are two figures floating around for the money, and both are accurate, they just measure different things:
- 7.5 million euros per season, what the player takes home
- around 90 million euros gross across all three years, the deal’s total cost, which also folds in the signing bonus and agent commissions
- Turkey’s tax rate is 40 percent, and that is why the two numbers sit so far apart
Besiktas is paying all of it without a single euro in compensation. Vlahovic’s Juventus contract expired on June 30, so he arrived in Istanbul as a free agent. Across five seasons in Turin he scored 94 goals and added 18 assists in Serie A, a record that explains how a club from the middle of the Turkish table could make the numbers work and justify the move to its fans.
Why Italiano matters to this story
Besiktas’ coach is Vincenzo Italiano, and the two of them have done this before. Under him at Fiorentina, Vlahovic scored 20 goals in 24 matches, then left for Juventus for one of the biggest fees Italian football had seen at the time.
The connection isn’t sentimental, it’s tactical. Italiano wants a striker who holds the back line deep and finishes in a small number of touches, and that is exactly how Vlahovic played in Florence. In Turin, five seasons of changing coaches and roles wore that scoring rate down.
First training right away, debut on Sunday
Besiktas didn’t wait around. Vlahovic trained with his new teammates the same day, before he ever stepped out in front of the crowd.
The debut is expected as soon as Sunday, August 16, in the opening round of the Turkish league against Eyupspor. That is a short runway for a player who entered the season without a club, but Besiktas signed him because they need goals now, not in October.
Unveilings like this aren’t unusual in Turkey and don’t prove anything on their own. Besiktas has staged nights like this before, with players who left after a single season. What Sunday will actually measure is whether Vlahovic can hold the rhythm he had under Italiano in Florence in a league where the defending is rough and the refereeing is too. The first answer arrives in two days, against Eyupspor.



