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Expo 2027 Uniforms: 1,760 Dinars per Piece

A framework agreement worth 367,989,600 dinars without VAT covers 209,141 pieces of clothing and equipment. Expo 2027 uniforms are being made by Luss Textile and fashion atelier Biljana Tipsarevic.

Branko Petrović3 min read0
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Illuminated Expo 2027 Belgrade Serbia exhibition sign with logo above the entrance of an office building
Sign of the Expo 2027 Belgrade Serbia specialized exhibition/ Photo: Tanjug/Shutterstock

The framework agreement for Expo 2027 uniforms is worth 367,989,600 dinars without VAT, roughly 3.14 million euros, and covers 209,141 pieces of clothing and equipment. The contract went to a bidding group made up of Luss Textile from Draganic and fashion atelier Biljana Tipsarevic from Belgrade’s Savski Venac municipality, the company Expo 2027 Belgrade announced.

The announcement also states that the agreement’s value is an estimated maximum for potential services, while actual payments will be made as the client’s needs require. In other words, 368 million dinars is a ceiling, not a billed amount.

How much does each piece cost?

Divided across the number of items, the average contracted price comes to about 1,760 dinars without VAT, roughly 15 euros per piece. That average blends products from very different price brackets: the same procurement covers everything from a cotton T-shirt to a business suit, so the real price per item falls both below and above that figure. The average is still pulled down overall, since most of the volume goes to the volunteer program.

Of the 209,141 pieces, 200,666 are earmarked for volunteers, 2,800 for staff and 5,675 for other employees. The volunteer line accounts for 95.9 percent of the total quantity, while the two staff categories combined make up 8,475 pieces, or 4.1 percent. How many people will actually wear those uniforms isn’t stated: the announcement gives a number of items, not a number of volunteers.

What the kits include

The volunteer line includes T-shirts, polo shirts, trousers, hooded sweatshirts, dresses, scarves and bandanas, windbreakers, caps and backpacks. Staff are getting polo shirts and windbreakers, while the line for other employees covers blazers, shirts, business trousers and skirts, business suits, dresses, sweatshirts, shorts and ties.

The collection is called Playmakers and was designed around the exhibition’s adopted concept and visual identity, drawing on motifs from the Pirot rug and the confluence of the Sava and Danube rivers, under the theme “Play for Humanity.”

Expo 2027 Belgrade director Danilo Jerinic said the uniforms will be one of the exhibition’s most visible elements, since they will be worn for 93 days by people who are in daily contact with visitors.

“It matters greatly to us that the collection uses contemporary design to showcase motifs recognizable as Serbian and Belgrade. Our staff and Expo Playmakers will be among the first people visitors meet, which is why we want the uniforms to be functional, comfortable and a recognizable part of the exhibition’s identity,” Jerinic said.

The procurement falls under the operational side of the preparations, not construction, which sets it apart from the contracts awarded so far around the Surcin complex.

Two contracts in two days

A day earlier, the operator of Expo Village was announced: a 234.6 million dinar contract won by Delta and Aurion, which we covered in Expo Village Deal: 234.6 Million to a Firm Three Months Old. Added together, the two contracts announced a day apart total 602.6 million dinars without VAT, about 5.14 million euros. Both cover services around the exhibition, not buildings.

The deadline: May 15, 2027

The exhibition runs for 93 days, from May 15 to August 15, 2027, with 143 international participants announced and more than four million visits expected. From the announcement of the agreement to the opening, a little over nine months remain, in which the two contractors need to design, sew and deliver more than 200,000 pieces.

Delivery, in turn, cannot be squeezed into the final week before opening. The volunteer program requires items to be sorted by size and volunteers trained before the exhibition’s first day, so the deadline for most of the volume effectively shifts to spring 2027.

The next measurable milestone will be the actual purchase orders. The framework agreement sets prices and an upper limit; how much of the 368 million dinars is actually spent will only be shown by the number of pieces the client ends up ordering.

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Next storyExpo 2027 Belgrade: a visitor's guideExpo 2027 runs in Belgrade from 15 May to 15 August 2027, 93 days and more than 140 countries. Ticket sales start on 15 September. A guide to dates, arrival and where to stay.

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