Serbs in Greece: 309 Euros a Visit, 28 Million in Property
Serbs invested 28 million euros in Greek real estate in 2025, with average spending of 309.6 euros per visit, according to a report from the Greek economic office in Belgrade.
Serbian investment in Greek real estate reached 28 million euros in 2025, according to the annual report by the Office for Economic and Trade Affairs at the Greek Embassy in Belgrade. The report does not break the figure down by property type, but it notes that most of the money went toward apartments and houses.
The same report includes spending figures: the average tourist from Serbia spent 309.6 euros per visit to Greece in 2025, up 7% from the year before. That rise in spending came alongside a rise in visitor numbers. Greece welcomed 800,317 tourists from Serbia in 2025, compared with 666,906 in 2024. The number of overnight stays reached 2,798,170, up 11.8% year-on-year.
Why Is Serbia’s Share of Arrivals Falling as the Numbers Grow?
The raw totals keep climbing, but Serbia’s share of Greece’s overall foreign arrivals keeps shrinking. In 2019, the last year before the pandemic, Greece recorded 1,027,300 arrivals from Serbia, or 3.02% of all foreign arrivals that year. After a sharp drop in 2020, when borders closed, the recovery that began in 2021 never brought the share back to pre-pandemic levels: 2.44% in 2022, and just 1.85% in 2025. Greece’s tourism market, in other words, is growing faster than the number of Serbian visitors on it.
Halkidiki, Preveza and Corfu Lead the List
Northern Greece, Halkidiki above all, remains the top draw, while interest in Preveza and Corfu is also rising. Most Serbian tourists reach Greece by road, taking advantage of the short distance, and a large share of them already own property there, usually in the same coastal towns they favor for their holidays.
Greek Tourists Increasingly Choosing Serbia
Traffic runs in the other direction too, though on a far smaller scale. Serbia recorded 79,025 arrivals from Greece in 2025, up 6% from 2024, and 142,880 overnight stays, up 5.8% year-on-year. Greek tourists stay in Serbia for about two nights on average, according to the report.
What the Two Countries Trade
Agricultural and food products make up roughly half of all trade between Greece and Serbia. Serbia exports mineral water, beer, soybean oil, sugar, corn and vegetables to Greece, while importing nuts, citrus fruit, apricots, cherries, tobacco and olive oil from Greece.
A Million Travelers as the Season Winds Down
Official Greek figures for the full year 2025 put arrivals from Serbia at 800,317. The Serbian Tourism Industry Association’s estimate for the 2026 season, which was still underway at the time of the statement, runs considerably higher. “A little over a million travelers from our country were in Greece this year,” said Milan Lainovic of the Serbian Tourism Industry Association, in remarks carried by B92. The two figures cover different periods and different measurement sources, so they cannot be compared as a single statistic.
Beyond Greece, large numbers of Serbian citizens traveled this season to Italy, Egypt, Spain, Tunisia and Turkey. The last weekend of August is traditionally one of the busiest, Lainovic said, since many families with school-age children head home before the new school year starts. Travel agencies scheduled their bus departures this summer specifically to avoid having many vehicles arrive at border crossings at the same time.
