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Prijovic Breaks Records: 240,000 Euros for Three Budva Nights

Aleksandra Prijovic becomes the summer season's highest paid performer on the Montenegrin coast, earning roughly 80,000 euros per show at a well known Budva club.

Marija Kostić2 min read0
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Aleksandra Prijovic, singer, in a copper dress with a confident expression
Aleksandra Prijovic, the highest paid performer on the Budva coast this summer/ Foto: Alo/Drustvene mreze
In brief
  • Aleksandra Prijovic will earn around 240,000 euros for three shows this summer at a well known Budva club.
  • For each stage appearance her fee is, according to regional media, about 80,000 euros.
  • The club holds roughly 5,000 people, and Prijovic thus becomes the summer season's highest paid performer at that venue.
  • For comparison, Lepa Brena charges around 100,000 euros for a single show.

Aleksandra Prijovic is breaking every record on the Montenegrin coast this summer. According to regional media, the singer will earn about 240,000 euros for just three shows at one of Budva’s best known clubs. That is a sum most of her colleagues can only dream of.

The math is simple. For each appearance on stage the organizers pay her around 80,000 euros. Three nights, three identical sums, and the fee climbs to a quarter of a million euros. The club holds roughly 5,000 people, so the organizers say the investment pays off.

That makes Prijovic the highest paid performer of this summer season at the venue. It is no accident. Over the past two years the singer has shattered attendance records from Zagreb and Ljubljana to Belgrade, filling arenas several nights in a row, and demand clearly outstrips supply. When an artist is sold out months in advance, the price of a show rises on its own.

Why do organizers pay her so much?

The answer lies in the numbers Prijovic delivers. A sold out arena means guaranteed money for the organizer, and a name on the poster that alone fills a club is worth every euro invested. In show business a fee is not just the price of a song, it is the price of the risk the performer takes off the organizer’s shoulders.

For comparison, Lepa Brena, one of the biggest names in the region, charges around 100,000 euros for a single show. Brena has been a byword for the top of the price list for decades. The fact that Prijovic now sits in the same tier, at 80,000 euros a night, shows how fast she has reached the very top.

Other stars are performing on the same coast this summer. Organizers count on warm summer evenings, packed terraces and audiences ready to pay for a name they know from the radio and social media. But the figure Prijovic asks for currently has no rival.

What do these figures mean for the scene?

Fees like these move the bar for the entire music scene. When one singer sets a price of 80,000 euros per show, others begin to reassess their own worth. The market shifts upward, and organizers have to choose more carefully who they book.

In a few years Prijovic has gone from a music contest contestant to a performer who dictates the season’s prices. Her concerts have long stopped being mere shows, they are events planned months ahead. The audience shows up, the tickets sell, and the fees follow that arithmetic.

For now no one on the regional scene sets a price like hers this summer. The only question is how high that price can still climb.

Do you think any single show is worth 80,000 euros a night, or is this a sign that prices on the music scene have gone too far?

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Next storyKatarina Grujic: My Montenegro Estates Must Stay for KidsThe singer spends her summer in Budva with daughter Katja, performs every other night and explains why she will not sell the family business on the coast.

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