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Anid Cusic reveals first photo of newborn daughter Sara

The Zvezde Granda winner has become a father for the second time. He kept his wife's pregnancy completely private, so the photo of newborn Sara took even close friends by surprise.

Marija Kostić3 min read0
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Anid Cusic, singer and Zvezde Granda winner, smiling in a dark suit by the sea
Anid Cusic has become a father for the second time/ Photo: Social media/Screenshot
In brief
  • Singer and Zvezde Granda winner Anid Cusic is now a father of two.
  • The news broke on July 15, with no prior announcement of any kind.
  • His first child, daughter Lajla, was born in May last year.
  • The family kept the pregnancy private, catching even friends off guard.

Anid Cusic, the singer who won Zvezde Granda, posted a photograph on July 15 showing him holding his newborn daughter. Her name is Sara. Until that moment, the public had no idea the family was expecting a second child.

The post landed without any build-up. No bump photos, no baby shower clips, none of the carefully rationed updates the Serbian entertainment scene usually uses to prepare the ground months in advance. One picture, one name, and that was it.

That is almost unheard of now. The local scene runs on announcing announcements. A pregnancy is normally served in episodes: first the hint, then the confirmation, then the gender, then the name. Cusic skipped the whole script and published the ending as though nothing much had happened.

How did an entire pregnancy stay off the radar?

The answer is mundane, which is exactly what makes it interesting: the family simply did not tell anyone. There were no denials of press reports, because there were no press reports. There was not even the customary “I would rather not discuss my private life” in interviews, because nobody thought to ask.

That is why the effect was stronger than any planned campaign. It was not only followers who were surprised. Friends found out about the new daughter from the same post as everybody else. In an industry where information leaks out of the dressing room before the shoot has wrapped, that counts as a small feat.

Cusic thanked people for the messages that started arriving the moment the photo went up, and then did the one thing you would expect from him: he steered the story straight back to music.

The name, the song and the singer

In his post he said that Lajla had got reinforcements, and that in a few days we would see which song and which singer Sara would be enjoying. It reads like a new father’s joke, but it doubles as an actual announcement. Sara is not yet a week old and already has a schedule.

For a singer who built his career through the most watched music format in the country, the point is not that strange. In that house, music is both the desk and the living room. First impressions are not chosen, they are put on the speakers.

Sara is the family’s second child. The first, daughter Lajla, was born in May last year, which means the two girls arrived a little over a year apart. Two daughters, two names, and one father who both times chose to talk about it only once everything was done.

That is the most telling part. Zvezde Granda is a format that makes people public overnight and, as a rule, keeps them that way. Cusic walked out of it with the winner’s title, but evidently also with a clear sense of what stays behind closed doors. He will post the photograph when he decides to. The rest is not for public consumption.

Do you prefer this approach, where celebrities stay quiet until the very end, or do you like following every stage of your favourites’ pregnancies?

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Next storySanja Kuzet Marks Youngest Son Vuk's Second BirthdayThe Zvezde Granda host marked her son Vuk's second birthday with an emotional Instagram post about the third child she welcomed at age 41.

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