Zmaj od Sipova First Named for Elita 10, Mitrovic Reveals

Zeljko Mitrovic confirmed the milestone tenth season of Elita and lit up the scene with a single announcement. Zmaj od Sipova, Ilija Grahovac, is the first name hinted for the new season. The owner of Pink TV shared the tease with a promise that the casting will bring surprises from Serbia and the region.

Grahovac is no stranger to the small screen. Viewers remember him for his blunt style and for rarely staying quiet when he has something to say. Mitrovic singled him out on purpose. He said no robot or artificial intelligence could outsmart this contestant, a clear signal that he expects Zmaj to play one of the leading roles in the villa.

The official list of contestants is still not out, so every new name remains a hint for now. But when the owner of the production personally says someone’s name before the season starts, in the reality world that is rarely a coincidence.

Why is Mitrovic naming Zmaj od Sipova right now?

The timing is not innocent. The tenth season is a round number, and Pink clearly wants to enter it with strong cards from day one. Instead of waiting for the full casting reveal, Mitrovic let one name circulate online to warm up the audience.

The season opening gets special treatment. Elita 9 winner Stanija Dobrojevic is announced to open Elita 10 together with the owner of Pink. Mitrovic described arriving from space, among people and robots that will compete and outsmart one another. There are also the announced robots Tosa and Gosa, part of an entirely different visual concept.

Together it sends a clear message. Elita 10 is not being sold as just another season, but as a spectacle with new technology up front. Zmaj od Sipova, in that story, arrives as the human card who holds attention while robots hold the set.

What we know and what is still only a hint

What is confirmed is that the season is happening and that it carries the number ten. It is also confirmed that Stanija Dobrojevic has a role in the opening, alongside Mitrovic. Robots, artificial intelligence and a different concept have been announced.

What stays open is the full list of participants. Zmaj od Sipova is mentioned as one of the first names, but until the production publishes the official list, his participation remains a strong hint rather than a signed deal.

In the reality industry, announcements like this do their job. They keep the topic alive for weeks before the cameras switch on. Viewers are already picking sides and building their lists of favorites, which is exactly what the production wants ahead of the start.

For now, one thing is clear. The tenth Elita is being announced loudly, with robots in the frame and Zmaj od Sipova as the first man everyone is talking about. Do you think Grahovac will really live up to the role Mitrovic is already handing him?