Charli XCX Releases 'Music, Fashion, Film', Belgrade First
The British pop star opened a new era with an album that blends music, fashion and film, and Belgrade was among the first cities to host an exclusive listening session, at MASCOMSTORE Cumic.
- Charli XCX released the album 'Music, Fashion, Film' on July 24, 2026.
- The album has 11 tracks, including 'Rock Music', 'Card Declined' and 'Camera'.
- Belgrade was among the first cities with an exclusive listening, at MASCOMSTORE Cumic.
- Her back catalogue has drawn more than 60 million streams in Serbia.
Charli XCX released her new album ‘Music, Fashion, Film’ on July 24, eleven tracks with which the British pop star opens a new era. And to make it more interesting for the local audience, Belgrade turned out to be among the first cities in the world where the album was played exclusively.
The exclusive listening was held at the MASCOMSTORE space in Cumic. Scene insiders and fans were among the first, before the album officially dropped, to hear how the material sounds, a record Charli describes as a blend of music, fashion and film. The title is no accident, because that is exactly the formula she is using to build the next phase of her career.
Alongside ‘Rock Music’, ‘Card Declined’ and ‘Camera’, the tracklist also features ‘SS26’, ‘2007’, ‘Persona’, ‘Wink Wink’ and ‘No One Lasts Forever’. Sonically, it continues the direction that has carried Charli XCX to the top of global charts in recent years.
What ‘Music, Fashion, Film’ brings
The album is conceived as a whole that does not stop at the music. Charli has insisted for years that fashion and visual identity are part of the same package, and the new project raises that to the level of a concept. Titles such as ‘SS26’ clearly nod to the fashion calendar, while ‘Card Declined’ and ‘Camera’ lean into the urban, club-ready aesthetic she is known for.
Eleven tracks strung into a single piece play like a short film, with a clear beginning and end. The audience that heard the album in Belgrade described it as fast, direct and a little nostalgic, especially on ‘2007’, which toys with memories of earlier years.
For fans in Serbia this is no small thing. Her back catalogue has drawn more than 60 million streams in this country, a figure few foreign pop stars reach here. The previous album was already regarded as one of the standout pop releases of recent seasons, so the new material was awaited with real anticipation.
Why was Belgrade among the first stops?
The answer lies partly in the numbers and partly in the atmosphere. A city that knows how to fill clubs and sell out concerts by foreign acts is a logical choice for an exclusive premiere. The listening in Cumic showed there is an audience that follows the singer’s every move, from single to fashion moment.
For Charli XCX, who is increasingly building her career on the mix of stage, fashion and film, this kind of reception in Belgrade confirms that the new era is being heard here too. Local fans are now waiting for the next step, which, by the logic of things, could well be a live show.
It remains to be seen whether the exclusive listening will be followed by an actual concert. So we ask you: would you go to a Charli XCX show in Belgrade?
