Sara Jo Releases New Single Dublje in Team-Up With Coby
The young singer wrote both the music and the lyrics, while the visual concept draws on a mermaid aesthetic she first hinted at during the Vogue Adria party.
- Sara Jo released her new single Dublje on July 25.
- The track was made in a team-up with producer Slobodan Veljkovic Coby.
- The singer wrote both music and lyrics, and the visuals follow a mermaid aesthetic.
- The single is available on all digital platforms.
Sara Jo released a new single titled Dublje on July 25, a track she recorded with producer Slobodan Veljkovic Coby. The song has been available on all digital platforms since the day of its release.
What sets this release apart is not just the name of her collaborator. This time, Sara Jo wrote both the music and the lyrics. The authorial role she keeps taking on is slowly becoming her signature, and Dublje is the clearest proof yet that the young singer wants to lead her own story rather than simply perform it.
Coby, one of the most sought-after producers on the Serbian scene, gave the song a distinctive sonic frame. The blend of his production and her writing struck many on the scene as an obvious move, yet few pull it off this cleanly.
What does Dublje say about her direction?
The visual concept of the song leans on a contemporary mermaid aesthetic. Sara Jo hinted at this direction earlier, at the Vogue Adria party, where she appeared in a white wet-look outfit that immediately set tongues wagging. Dublje expands that idea into a rounded visual world where fashion and music merge into a single whole.
The mermaid aesthetic is no accident. It carries the idea of depth, of secrets, of something that surfaces only when it is ready to be seen. The song’s title and its visual language move hand in hand, leaving the impression that the whole project was conceived as one piece rather than a song with images tacked on later.
For a singer still building her career, this approach is no small thing. Instead of waiting for someone else to shape her image, Sara Jo chooses to define how she wants to be seen and heard.
Why does authorship matter here?
For years the Serbian scene has run on a model where the performer sings while a team behind the scenes writes and produces. Sara Jo is deliberately shifting that model. When a singer writes both the music and the lyrics, her songs stop being mere seasonal hits and become part of a body of work that can stand the test of time.
The team-up with Coby only reinforces that logic. He brings production weight and experience, she brings the authorial vision. The result is a song that belongs to her yet sounds built for a big stage.
The open question is how audiences will receive this turn. Dublje is a clear signal that Sara Jo does not want to be just another name on the list, but an author who knows what she is doing. And you, do you prefer singers who write their own songs or those who lean on a proven team?
