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Why, Kristijan, Why: Zeljko Mitrovic Sends Kristijan a Threatening Message

TV Pink owner Zeljko Mitrovic publicly addressed Kristijan Golubovic with the words „Why, Kristijan, why?“, mentioned his girlfriend's dogs and hinted at a talk that many read as an open threat.

Marija Kostić3 min read0
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Zeljko Mitrovic and Kristijan Golubovic, a collage over the TV Pink owner's public message
Zeljko Mitrovic publicly addressed Kristijan Golubovic/ Foto: TV Pink/Printscreen
In brief
  • Zeljko Mitrovic publicly addressed Kristijan Golubovic with the words „Why, Kristijan, why?“
  • He said he considers the torture of small, helpless animals unforgivable
  • He mentioned that his girlfriend Lusi owns two pit bulls and a rottweiler, and that they would have something to talk about with Kristijan, which was read as a threat
  • Mitrovic had previously banned both Kristijan and Kristina Spalevic from his channels

Zeljko Mitrovic, the owner of TV Pink, publicly addressed Kristijan Golubovic with a message that became the number one topic on the domestic scene within hours. „Why, Kristijan, why?“, Mitrovic wrote, opening an appeal that went far beyond the usual celebrity squabble and that many are already reading as an open threat.

The trigger, according to Mitrovic, is the treatment of animals. The Pink owner said that not all dogs are the same and that he considers the torture of small, helpless animals unforgivable. He called pets equal members of life on the planet, giving the whole message a tone that left no room for ambiguity.

Kristijan Golubovic in a photo shared on social media
Foto: Instagram/Printscreen

Why was the message read as a threat?

The key part of the message concerns the dogs. Mitrovic mentioned that his girlfriend Lusi owns two pit bulls and a rottweiler, and that the three of them, as he put it, would have something to talk about with Kristijan. It was that sentence, seemingly calm, that drew the strongest reaction from the public. Rather than an invitation to a conversation, a large number of people read it as a clear message of what could happen.

Kristijan Golubovic, whose biography has for years revolved around prison, clashes and public conflicts, is now in a position where he is being threatened by someone from outside his world, from the very top of domestic television. His partner Kristina Spalevic is standing by him as the drama unfolds, even though her name, together with Kristijan’s, also ended up on Mitrovic’s list of the unwanted.

It is important to stress that nothing of what Kristijan is accused of has been established in a final court ruling. These are allegations and interpretations circulating in public, not proven guilt. Still, on a scene where conflicts usually come down to insults traded through the media, the mention of dogs and a specific encounter introduces a very different, tangible tension.

Kristijan Golubovic and Kristina Spalevic together in a photo
Foto: Printscreen/Društvene mreže

What led up to the message?

Mitrovic’s public appeal did not come out of nowhere. The Pink owner had previously banned both Kristijan and Kristina Spalevic from his channels, making it clear that he did not want them on his programming. The relationship was already strained, and this message marks an escalation, a step from an editorial ban to a direct, personal address.

That very trajectory, from switching off the microphone to mentioning his girlfriend’s dogs, is what sets this story apart from the usual celebrity quarrels. When a man who controls one of the most watched television channels in the country tells someone „Why, Kristijan, why?“, it is no longer a spat between two public figures, but a conflict in which the balance of power is plainly uneven.

For now, Kristijan Golubovic has not responded in a way that would ease the tension, and the public is closely following every next move from both sides. The story has only just begun, and its tone is more serious from the very first sentence than the scene usually allows.

The question many are already asking remains. Is Mitrovic’s message merely the sharp reaction of an outraged man, or is it a threat that someone would have to take entirely seriously?

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Next storyThe whole dog-killing case: a timeline of the Kristijan and Kristina affairFrom the first clip of an injured dog to a promised counter-lawsuit, we piece the entire Kristijan Golubovic and Kristina Spalevic case into one timeline, day by day.

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