Jovana Jeremic: They Say Time Heals, It Heals Nothing
The TV Pink host broke down in tears during Sunday's morning show on August 2 while discussing drug prices, then described how her father Miodrag had asked her for a vaccine she could not get.
Jovana Jeremic broke down in tears on TV Pink’s morning show on Sunday, August 2, 2026, in the middle of a segment about falling drug prices. Health experts were in the studio to discuss the cost of treatment, and the host steered the conversation toward prevention, then toward her own father, Miodrag Jeremic, who died of cancer last year.
She did not cut the segment. She kept talking through the tears, then apologized to both her guests and her viewers.
Why did a segment on medication prices turn personal?
The weekend morning block on August 1 and 2 covered the drop in prices of certain medications. Jovana Jeremic used the conversation to urge viewers to get regular checkups, the kind of appeal that usually passes as routine on a morning show. This time it did not stay routine. On the line about what is left to a person once they lose their health, her voice broke.
All the money and planes and trucks in the world are worthless if you get sick, none of it matters anymore. I know that because of my father’s illness. At that moment nothing mattered to me except having him back
the host said on air, and the camera stayed on her.
She then tried to compose herself and turned to her crew and the audience.
This is emotional because of my dad, I really do apologize. I’m fine, but every time I remember it… You try to get him the medicine, but there isn’t any when someone gets cancer, take care of your health
she added.
The vaccine she could not get
The most concrete part of the story came after the apology. Jovana Jeremic said she was traveling in Russia when the first news of a cancer vaccine broke, and that her father called her about it at the time.
I was in Russia when those stories about the cancer vaccine started, my dad asked me, “Daughter, can you get me the vaccine?” and I could not give him that.
The request was simple, the answer did not exist. That detail is what holds her message about prevention together: once a disease has advanced, the question stops being how much the medicine costs and becomes whether the medicine exists at all.
She closed the segment with a line that spread across social media within three hours.
They say time heals, but believe me, on this show it heals nothing
She kept wiping away tears until the segment ended.
What came before this morning
Miodrag Jeremic died last year, after an illness his daughter never discussed in detail in public. The host has since returned to the screen full time. We previously reported on her staying at Pink after she confirmed she had signed a new five year contract, and this is one of the first months of that deal.
The format matters here. A morning show airs live, with no editing and no second take, and a host who breaks down on her own topic has no one to hand the segment to. She chose not to step out of frame.
A short timeline of what happened:
- guests in the studio discuss falling drug prices
- the host urges viewers to get regular checkups
- while making that appeal, she mentions her father’s illness and breaks down in tears
- she apologizes to her guests and viewers, then continues the show
- she reveals the request her father made while she was in Russia
The message left by the whole segment is not about her. The line about checkups came before the tears, not after them, and it is the only part of the show a viewer can act on the same day.
