Mina Naumovic: My Business Plans Are Not Tied to a Return

Mina Naumovic answered a follower on her Instagram Story on August 3, who asked when she is returning to Ami G Show. The reply fit into two sentences, and for the first time, it was explicit.

The question came during a round where she opened a question box and answered her followers.

When are you coming back to Ami G Show? Your segment “Watch Out, Mina” was the best part of the show.

“It’s nice to hear that. Still, my business plans are not tied to a return,” Mina Naumovic wrote on her Story, alongside a photo of herself in front of the show’s logo.

Until now she had dodged the same question, usually with a joke. This is the first time she has named work as the reason.

Why isn’t Mina Naumovic returning to Ami G Show?

Because, as she puts it, what she plans to do next has nothing to do with the television station where she started. The show is hosted by her husband, Ognjen Amidzic, who has run it for 17 years, so for years the audience treated her return as a matter of time rather than choice.

That is also where the couple met. Mina Naumovic hosted the segment “Watch Out, Mina” and was one of the recognizable faces of the show before she stepped away from the screen when she became pregnant. She has since had two children and set her career aside.

What stands out is how much the tone of her answers has changed. When asked before why she wasn’t returning, she joked that she was a distraction for Ognjen and that he could not focus on work because of her. This time there is no joke and no announcement of another season, just a sentence about plans she is not revealing.

What she said about manifesting

In the same round of questions, she touched on a topic that has nothing to do with television. A follower asked her about manifesting, a concept that has flooded Serbian Instagram in recent years, and she answered more bluntly than expected from someone who built her audience on that same platform.

No. Especially not in the mainstream form it’s being pushed as. In fact, I think it’s quite dangerous. I think people should be grateful for what they have while working toward what they want. I don’t know anyone who got anything from “vibrating at the right frequency.” Visualization can be a great motivational tool, but only when it’s followed by real action.

The message about work and real action sits alongside the one about business plans. Both point to the same thing: whatever she is preparing takes time, and a return to someone else’s format does not fit into it.

The comments she gets online

Mina Naumovic is not a new name in the tabloids, but her presence online more often draws reactions over her private life than over her work. When she once shared a reflection on family and the values a person carries from home, one comment accused her of breaking up marriages and stealing other women’s husbands.

She posted the message publicly, along with her reply.

“I’m asking you not to skip your therapy sessions and to get off my back,” she wrote at the time.

The same pattern is repeating now. A question about returning to the show got an answer about work, and everything else stays off her profile.

What remains unclear

What exactly she will be doing, she did not say. She mentioned no new show, no partnership, no date, so any reading beyond what she wrote remains speculation.

Ami G Show continues without the segment she used to carry. If that changes, it will change because she decides so, not because enough viewers ask on Instagram.