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Alen Hadrovic on Kosmaj Villa Sale: We're Funding a Business

Maja and Alen Hadrovic, former Zadruga contestants, have listed their Kosmaj villa for 365,000 euros, plus the rental business built around it, after investing about 200,000.

Marija Kostić3 min read0
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Pool and landscaped yard of the Kosmaj villa Maja and Alen Hadrovic are selling, with greenery and hills in the background
The pool by the Kosmaj villa the Hadrovic couple is selling for 365,000 euros/ Photo: Instagram/alenhadrovic_

The Kosmaj villa Maja and Alen Hadrovic built for themselves has been listed for sale at 365,000 euros, and on August 7, Alen explained for the first time why they’re selling it. They need the money for a new business he isn’t ready to discuss yet.

By their own account, they put around 200,000 euros into building and furnishing the house. It sits on Kosmaj, not far from Belgrade, and was finished to their own taste rather than with resale in mind. Photos Alen has posted from the property show a pool, a paved terrace, and a yard overlooking the surrounding hills.

Once the work was done, they didn’t keep the house just for themselves. They turned it into a business and started renting it out, so the villa was already generating income before it ever went up for sale.

Now they’re selling both at once. The property comes bundled with the business they built around it, so the buyer isn’t getting empty walls but an operation that’s already up and running.

We’re selling the house because we’re investing money into a new business. I don’t want to reveal details, but it’s a major project and we need every bit of financial resources we can get to make it happen. That’s the reason we’re selling the house. We’ll talk about everything in the near future, once the sale goes through.

That’s what Alen Hadrovic said about the listing. He didn’t reveal what kind of project it is or where it’s supposed to happen, only that he’ll talk about it once the house is sold.

How Big Is the Gap Between What They Invested and the Asking Price?

The math they lay out themselves is simple. About 200,000 went in, 365,000 is being asked, leaving a gap of 165,000 euros. That 200,000 figure covers construction and furnishing alone, and on top of it comes whatever they earned from renting the place out in the meantime.

Whether they’ll actually get that much depends on the buyer. The listing has only just gone up and the sale hasn’t closed, something Alen himself pointed out when he said he’d share details of the new venture only once the sale is done. Until then, the entire plan hinges on a single transaction.

Selling the house together with the business also changes who the buyer is likely to be. A Kosmaj property with a pool and a landscaped yard isn’t a city apartment bought to live in, it’s a place that’s been operating as a rental. Whoever takes it over inherits a ready made purpose, which narrows the pool of interested buyers compared to people simply looking for a home.

Who Are Maja and Alen Hadrovic

They met on a reality show and stayed together once it ended, which is closer to the exception than the rule in that world. They now have two children.

Maja recently spoke about how she sees their relationship and the reactions that came with it.

I’m glad about that, because I told him back when we were in Zadruga that we’d be an example for everyone. Everyone attacked us at the time, but it didn’t matter, we knew, and that was what mattered most. We should be an example for everyone, because we know how strong our love is and how much we love each other.

The Kosmaj house was the physical proof of that shared plan, a place they built up from the foundation to the pool and have repeatedly said they made to their own measure. Now they’re putting it up for sale for something that still doesn’t have a name.

The listing is live, the price is set, and the only unknown is what the Hadrovics are planning next. They’ve put off the answer until the day the house changes hands.

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