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Luka Vujovic: You're Tanking Our Page So We Can't Work

The business Instagram account of Luka Vujovic and his pregnant girlfriend Anita Stanojlovic was suspended after mass reports. They reported it to the authorities, and access is being restored.

Marija Kostić3 min read0
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Luka Vujovic and Anita Stanojlovic, a couple who met on season nine of the reality show Elita, in a joint photo
Luka Vujovic and Anita Stanojlovic are expecting a daughter/ Photo: Telegraf

Luka Vujovic announced on August 13 on his Instagram profile that his business account, shared with his pregnant girlfriend Anita Stanojlovic, had been suspended on the platform after a wave of mass reports. Along with the post, he shared a screenshot of the notification he received, showing the account had been shut down.

This is not a private profile. It is the business page the couple earns from.

You’re tearing down our page so we can’t work? The authorities are on it.

That is what Vujovic wrote in his post. He said the case had been reported to the authorities, who are working to identify who organized the reports. He did not name a person or group behind it.

What the network told the couple

Shortly after his first post, Vujovic shared a second update with his followers. Instagram informed him that access to the account would be restored, but that he would no longer be able to use the same profile name.

The notification Vujovic showed his followers as proof states that the account was suspended over reports. The post does not say what content was flagged or how many reports came in, and the platform does not show that information to the account owner either.

In practice, that means the couple is starting from zero on both reach and web address. An old audience does not automatically follow a page to a new name. Everything tied to the previous handle, from tags on other people’s posts to links they had shared, now leads nowhere.

The sequence of events was as follows:

  • the business account was suspended after mass reports
  • Vujovic posted a screenshot of the suspension notice
  • the case was reported to the authorities
  • a message arrived saying access was being restored, but without the old profile name

The business that started with Aneli Ahmic

The story behind that account predates the relationship with Anita Stanojlovic. Vujovic launched the private business during last season’s run of the reality show, initially running it with his then fiancee Aneli Ahmic. When that relationship ended, he continued the business with Stanojlovic.

We have previously reported on the relationship between the former partners, when Ahmic told Vujovic he was no longer part of her life. Who reported the account, however, remains unknown, so no link to anyone from that circle can be claimed.

How Luka and Anita got here

The couple met on season nine of Elita and stayed together after leaving the show. Anita Stanojlovic is pregnant, the couple is expecting a daughter, and they have spoken openly about it in public appearances.

Vujovic recently appeared as a guest on the show Narod pita. Before heading into the studio, he talked about a trip to Krusevac and about meeting Anita’s mother for the first time.

Great. Yeah, we were in Krusevac yesterday. We got back from Krusevac. Today we’re wrapping up a few things.

That is what he said before the taping, adding that the meeting with Anita’s mother had gone well and that she had given them her support.

A few days later, instead of news about the baby, the couple is addressing the public over a vanished account. For reality show contestants who try to monetize attention through partnerships and sales after the program ends, a social media profile is not marketing, it is a work tool. When it goes down, income goes down with it, immediately.

What happens next depends on two things that do not move at the same pace. Restoring access is a technical matter, and the platform has already announced it. Identifying who organized the reports is a matter for the filed report, and there is no deadline on that.

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