Milica Pavlovic Was the Highest Paid Rostiljijada Act
The singer opened the 36th Rostiljijada in Leskovac on Monday night, and a decision by the city's Tourist Organization shows her fee was set at 2,466,200 dinars, the highest of all six performers.
Milica Pavlovic opened this year’s 36th Rostiljijada in Leskovac with a concert on Monday, August 24, 2026. Her show on the city’s main square was scheduled for 10:30 p.m., and a decision by the Tourist Organization of the City of Leskovac on the awarding of contracts now shows what that performance cost the city budget: 2,466,200 dinars, roughly 21,079 euros. That is the largest single amount paid to any of the six performers booked for this year’s program.
The festival on the main square runs through August 30, with Stoja Jovanovic closing the program on August 29.
Who Earned What at Rostiljijada
According to the Tourist Organization’s decision, the six singers booked for this year’s Rostiljijada will cost the city a combined 9,864,400 dinars, about 84,311 euros. The estimated value of the procurement before the tender was 10 million dinars, so the city ended up paying somewhat less than planned. The purchase was split into six separate lots, one performer per lot.
After Milica Pavlovic, the next largest individual fees went to Stoja Jovanovic and Mirza Selimovic, each paid 1,622,500 dinars, about 13,868 euros. Radojka Adzic, better known as Dara Bubamara, was contracted for 1,493,000 dinars, about 12,761 euros. Ivana Selakov is performing for 1,362,200 dinars, about 11,643 euros, while the lowest fee went to Aleksandra Mladenovic, at 1,298,000 dinars, about 11,094 euros. The gap between the highest and lowest individual fee comes to 1,168,200 dinars, or roughly 9,985 euros.
Two agencies represented all six performers. The Kraljevo based agency AMBIENT Events brought in Milica Pavlovic, Mirza Selimovic and Ivana Selakov. The Belgrade agency NO LIMIT ART BG represents Aleksandra Mladenovic, Radojka Adzic and Stoja Jovanovic. Since the winning bidders are sole proprietors outside the VAT system, the contracted amounts with and without tax are, according to the decision, identical.
Milica Pavlovic has been one of the most sought after performers on the summer festival circuit across Serbia and the region in recent seasons, so the size of her Rostiljijada fee comes as no surprise. Leskovac is marking the 36th edition of the festival this year, an event decades in the making that has long been tied to grilled meat and a music program on the main square, traditionally drawing performers from the very top of the domestic pop folk scene.
Unlike in previous years, the full pay scale, from the highest paid to the lowest paid performer, is now public thanks to the published contract award decision. There has been no official reaction so far from the Tourist Organization of the City of Leskovac or from the agencies involved regarding the disclosed amounts, and Milica Pavlovic has not commented on her Instagram account about the Leskovac performance or the size of her fee.
How Many Average Salaries Is That Fee Worth?
According to the Republic Statistical Office (RZS), the average net salary in Leskovac in May 2026 was 91,099 dinars. That means Milica Pavlovic’s fee for a roughly ninety minute performance at Rostiljijada equals about 27 average Leskovac salaries combined, or that someone earning the average wage would need more than two years, about 27 months of work, to earn the same amount. For someone earning Serbia’s minimum wage, around 64,554 dinars, that period stretches even further, to about 38 months.
The procurement of Rostiljijada performances runs through a public tender, split into six lots by performer, and the contracts with the representing agencies were signed just before this year’s festival opened.
Rostiljijada is one of the oldest and most attended summer festivals in southern Serbia, and its music program on the main square traditionally draws thousands of visitors every night. This year’s lineup, featuring Milica Pavlovic, Stoja Jovanovic, Mirza Selimovic, Radojka Adzic, Ivana Selakov and Aleksandra Mladenovic, confirms that the city is once again not skimping on the music side of the program, even though the final price ended up somewhat lower than the estimated procurement value.
