Miss Universe Serbia: Finale on Sunday, 16 Compete

The Miss Universe Serbia final is set for Sunday, August 30, at 9 p.m., at Belgrade’s Lozionica. The evening will be broadcast live on Prva Televizija, with as many as 16 finalists competing for the crown.

The license for this year’s national pageant belongs to Toxic Produkcija, owned by Nemanja Popovic. He is also the national director of the Miss Universe Serbia pageant, the first time the entire organization has been run by a single professional team.

For years Serbia had a revolving door of organizers, multi-year gaps and frequent license changes, meaning the national brand never got fully built up. Popovic says that this year an entire team stands behind the pageant, with a plan that extends well beyond a single evening.

“It’s a great pleasure that the license belongs to us this year, and we’ll do everything we can to raise the world’s biggest beauty pageant to the highest possible level. It matters to us that, together, we choose a girl who will represent our country the right way, someone all of us can be proud of,” Popovic said in a statement ahead of the final.

He also announced that the organization does not intend to stop with this pageant.

“We have a lot more planned, and we’re looking forward to showing what we’re capable of, so people really have something to enjoy,” the Toxic Produkcija owner added.

Popovic had earlier explained what is changing in the approach to the pageant itself. He said the focus is no longer just on the contestants’ looks.

“The focus is no longer just on physical beauty, but on charisma, intelligence, communication, education, discipline and ability, because the woman who wins represents Serbia on the international stage the right way. The winner should be authentic, self-assured, humane, cultured, educated and socially responsible, because she’ll be Serbia’s ambassador for the entire year,” Popovic told Prva Televizija.

Who Are the Finalists

Sixteen young women made it to the final after several days of preparation. The list, as published by Telegraf on August 28 at 8:31 p.m., looks like this:

• Mina Djurdjevic (22, Sremska Mitrovica)
• Jovanka Radojicic (26, Cacak)
• Jovana Karac (22)
• Ajsela Kadribasic (20, Prijepolje)
• Nikolina Markovic (19, Belgrade)
• Tara Stojsic (20, Senta)
• Amanda Vuklis (25, Cuba and Belgrade)
• Nada Boskovic (23, Belgrade)
• Jelena Njegovan (23, Apatin)
• Mila Jankovic (21, Nis)
• Helena Petrovic (18, Leskovac)
• Nikolina Vujcic (24, Chicago)
• Milica Sretkov (23, Pancevo)
• Andjela Milojevic (24, Belgrade)
• Andjelina Ristic (19, Belgrade)
• Marta Bakic (18, Prokuplje)

The contestants come from very different backgrounds and professions. Amanda Vuklis was born in Cuba and now works in Belgrade as a model and interior designer. Nikolina Vujcic lives in Chicago and works as a nurse in a pediatric emergency department, while Jelena Njegovan from Apatin is a special education teacher who works with children with developmental disabilities. Marta Bakic (18), from Prokuplje, is still a high school student, the youngest in the field alongside Helena Petrovic from Leskovac.

One of them becomes the new Miss Universe Serbia on Sunday night.

Zlatibor Prep Chronicles Every Night

Alongside the final itself, Prva Televizija is also airing a companion series, “Miss Universe Serbia, Zlatibor Prep Chronicles,” every night at 11 p.m. Viewers can follow what the contestants’ road to the big stage at Lozionica looked like, before one of them takes home the crown.

World Pageant in Puerto Rico

Whoever wins the title on Sunday gets the chance to represent Serbia at the Miss Universe 2026 world pageant, held in San Juan, the capital of Puerto Rico. For Serbia’s representative, it’s the biggest possible stage, and Popovic and his team say they intend to build something bigger than a single night around the pageant.

For now, only one thing is certain: on Sunday at 9 p.m., at Lozionica, we’ll find out the name of the new Miss Universe Serbia.