Dragana Kosjerina on Her First Job: 'Treated Like a Star'
RTS host Dragana Kosjerina shared details of her first job in front of cameras, a shampoo commercial filmed in Istanbul, and explained why she wanted to become a dentist before television.
Dragana Kosjerina, an RTS host, has shared details of her first major job in front of cameras. Her recollection of the gig from her youth, a shampoo commercial she filmed as a model in Istanbul, was reported by Telegraf and Informer on Friday, September 11, 2026.
Today she is one of the recognizable faces of RTS, but she did not reach the host’s chair by the usual route. She rarely discusses her past in public, so the confession drew attention as soon as it appeared on both outlets. Her first big experience in front of the camera came long ago, on a set in Istanbul, where she worked as a model for a shampoo commercial.
“A phenomenal American production came with a mountain of equipment, and I was treated like a movie star,” Kosjerina said.
The production, as she described it, was serious and extensive, with plenty of equipment and people on set, quite unlike anything she had been used to before. She even had a stand in during the shoot, who took care of the lighting setup while Kosjerina only stepped in to do the actual shot. That treatment, she says, is what sparked her interest in a completely different career from the one she had been training for.
“For the first time, I wanted to be someone from television,” the host said.
When that wish actually became reality, she realized the job looked different than it had from the audience’s side.
“When I became that, I realized there’s no glamour here, just hard work,” Kosjerina added.
From dentistry to RTS
Her path into media was not a straight line. Kosjerina first wanted to become a dentist, a passion backed up by the excellent results she achieved at dental technician school.
After finishing high school, she decided to try something completely different from dental technology. She attempted to enroll in psychology at the Faculty of Philosophy but failed the entrance exam. A year long break followed, during which, as her story suggests, she searched among the fields that interested her.
Only then did she turn to media and culture. She enrolled at the Faculty of Culture and Media, from which she graduated successfully. Her education did not stop there: she defended her master’s thesis at the UNESCO Chair of the Faculty of Arts in Belgrade, which she describes as one of her biggest achievements.
Today Dragana Kosjerina works as a host at RTS. She rarely goes into detail about how she got there, which is why her account of her first steps in the industry, from dentistry through psychology to media studies, drew attention as soon as it appeared on Telegraf and Informer.
The story from the Istanbul set shows she gained camera experience long before she became a familiar face of the public broadcaster. Filming the shampoo commercial was her first encounter with a professional production, and the feeling of being treated like a star, she says, has stayed with her to this day.
Under the piece on Telegraf, readers sent her praise. “She’s wonderful, there’s no one better!” one reader wrote in the comments, just a few hours after publication.
The path from a young model on an Istanbul set to the host’s chair at RTS, by way of dental technician school, a failed psychology entrance exam and a degree from the Faculty of Culture and Media, is one Kosjerina rarely describes in this much detail. That is exactly why her account feels like a rare glimpse into a journey her viewers do not usually get to see.
