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Suzana Jovanovic: “I Fell for Shopping in Vienna”

“I never fell for flowers. I fell for shopping in Vienna, in Milan,” says Suzana Jovanovic, recalling the surprises Sasa Popovic used to arrange for her.

Marija Kostić2 min read0
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Suzana Jovanovic and Sasa Popovic in a joint photograph
Suzana Jovanovic and Sasa Popovic, an archive photo from a marriage that lasted almost 30 years/ Photo: Dragan Kadic

Suzana Jovanovic appeared on “Magazin In” on TV Pink, where she talked about her nearly 30 years of marriage to the late Sasa Popovic. The singer looked back on their relationship, the small daily gestures of affection between them, and how happy Popovic, a co-owner of Grand Produkcija who died in 2025, would get every time they ran into each other at work.

Our love lasted almost 30 years. My colleagues know how much we loved each other. When I’d show up on set, he’d act like he hadn’t seen me in days.

She said this on “Magazin In,” adding that Popovic always greeted her the same way, calling her “my Sule,” and that he was glad to see her every single time, even after almost three decades together.

Suzana has been a widow since Popovic died in 2025. As a co-owner of Grand Produkcija, he was in daily contact with the singer’s colleagues, and it was those same colleagues Suzana pointed to on “Magazin In” as witnesses to their love, saying they know how much the two of them cared for each other.

The singer also revealed which kind of surprise worked best on her. Unlike the usual romantic gestures, flowers never did much for her.

“I never fell for flowers. I fell for shopping in Vienna, in Milan,” Suzana said on the show.

By her account, spontaneous trips to the two European capitals were something of a shared ritual between her and Popovic. She said he would announce a trip the evening before they left, and that was her favorite form of attention from him.

You have to give so it comes back to you. You can’t keep your fists clenched all the time, because then nothing ever comes your way.

Suzana described that outlook as a philosophy she and Popovic shared throughout their marriage: money was spent so it would find its way back later. As she told it, the idea for a trip to Milan or Vienna usually came out of nowhere, with no special occasion behind it, just Popovic deciding to “spend a little money” and whisk her off for a shopping trip.

Toward the end of her appearance, she also reflected on how hard it is to find that kind of relationship today. “Love exists, you just have to find the right person. These days, it’s a lottery,” the singer said.

In the same interview, Suzana touched on the criticism she faced after Popovic’s death, though she hasn’t shared further details beyond what she said in the “Magazin In” studio.

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