Practical Magic 2 Premieres in Belgrade

The srpske.rs newsroom received a statement from Mirjana Todoric Kavaja on September 10, 2026, at 10:07 a.m., sent on behalf of the organizers of the Belgrade premiere of Practical Magic 2. The premiere screening took place at Concept Cinema by CineStar, inside the Ada Mall shopping center, as part of a program called Tres Chic.

Practical Magic 2 has been playing in Serbian cinemas since September 9, 2026. CineStar had announced the Tres Chic screening at Concept Cinema in Belgrade for that exact date. The film is a sequel to the 1998 original, with Sandra Bullock and Nicole Kidman once again starring as sisters Sally and Gillian Owens.

According to the synopsis CineStar released for the film, the Owens sisters face a dark curse that has haunted their family for generations, and must summon the power of their ancestors to stop it. This time the story also brings in a new generation of the family: Sally is the mother of two daughters, Kylie and Antonia, to whom she has never revealed their origins or their magical powers, while Gillian believes it is time the girls learned who they really are. Aunts Frances and Jet also return, again played by Stockard Channing and Dianne Wiest, with the new generation of the Owens family played by Joey King and Maisie Williams.

The film is directed by Susanne Bier, the Danish director known for The Night Manager, Bird Box and A Second Chance. It is distributed by BLITZ film. Bier said her goal with the sequel was to preserve what gave the original its cult status back in 1998, while still bringing the story closer to the present day.

Speaking about the film, Sandra Bullock addressed the theme running through what the Owens family goes through in the sequel.

Magic is a beautiful, bright word, but there is also magic in the way we move through hardship, loss and everything else life throws at us. This family has lived through fear and darkness for centuries, but what matters is that they go through it together, Bullock said.

Nicole Kidman said the relationship between Sally and Gillian remains one of the emotional centers of the story.

The organizer of the Belgrade premiere says a welcome drink and a DJ were prepared alongside the screening, and that the cinema space was decorated to match the world of the Owens family from the film. Part of the program, according to the statement, was also a so called perfume reading accompanied by a dry ice effect, conceived as an interpretation of the film’s magic rituals.

The organizer lists actresses Aleksandra Belosevic and Tamara Vuckovic, along with television personalities Bosko Jakovljevic, Ana Stamenkovic and Ana Mitic, among the guests at the premiere. The same statement notes that influencers and media representatives also attended.

According to the earlier announcement of the Tres Chic and CineLady program, the welcome drink in the Belgrade hall was planned from 7:30 p.m., with the screening set for 8:00 p.m. Organizers had also announced that additional halls could open in case of high demand, since Concept Cinema has several halls as well as a so called rooftop space. Tickets for the Tres Chic and CineLady screenings were available at cinema box offices, through the CineStar mobile app and online at cinestarcinemas.rs, with the organizer noting that the number of seats was limited.

Alongside the Belgrade Tres Chic screening, CineStar also announced CineLady screenings of the same film in Novi Sad, Pancevo and Zrenjanin, aimed at the same audience that filled the Concept Cinema hall.

Photographs from the Belgrade event are credited by the organizer to VizArt Media, while stills from the film carry the credit of distributor BLITZ film.