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Fox to acquire Roku in 22 billion dollar deal

Fox Corporation announced a definitive agreement on June 15 to acquire streaming platform Roku at 160 dollars per share, valuing the company at about 22 billion dollars.

Branko Petrović2 min read0
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Roku streaming stick device with the company logo, connected television motif
Photo: Wikimedia Commons/ Wikimedia Commons, CC BY-SA 4.0
In brief
  • Fox is acquiring Roku at 160 dollars per share, valuing the company at about 22 billion dollars
  • The cash and Fox stock offer is roughly 11.4% above Roku's last closing price
  • After closing, Fox shareholders hold about 73% and Roku shareholders about 27% of the combined company
  • Fox expects about 400 million dollars in annual savings, with closing set for the first half of 2027

Fox Corporation announced a definitive agreement on June 15 to acquire Roku at 160 dollars per share, valuing the streaming platform at about 22 billion dollars, the largest media acquisition of the year so far. The offer is settled through a mix of cash and Fox stock, and the price carries a premium of roughly 11.4% over Roku’s last closing share price before the announcement.

Under the shareholder agreement, once the transaction closes Fox’s existing owners will hold about 73% and Roku’s owners about 27% of the combined company. That ownership split confirms this is an acquisition in which Fox retains control, while Roku brings the technology platform and its subscriber base. Roku founder and chief executive Anthony Wood will keep a role in the merged company, signaling an intent to preserve the engineering and product side of the organization after the combination.

What does Fox gain from this deal?

The merger ties Fox’s sports, news, and entertainment content, along with its free Tubi service, to the Roku platform and its base of more than 100 million streaming households. For a media group that has spent years building its own distribution, that means direct access to viewers without an intermediary and control over the operating system on the television set, not just the channels displayed on it.

Fox estimates roughly 400 million dollars in annual savings once integration is complete, largely through consolidating technology, advertising inventory, and administrative functions. Fox chief executive Lachlan Murdoch framed the move as a natural extension of strategy: “This is a defining moment for Fox and a natural extension of the strategy we have pursued for nearly a decade.” The message is clear: connected-television advertising revenue and subscription models are moving to the center of the business, while the traditional cable bundle keeps losing weight.

Who carries the integration risk?

A 22 billion dollar transaction is not small for a group of Fox’s size, so the burden of proving the synergies falls on management. Roku operates in a thin-margin hardware market and earns most of its revenue from advertising and platform licensing, while Fox comes from the world of content and sports rights. Merging two different business logics rarely runs without friction, and the announced 400 million dollars in savings will only become measurable across several reporting quarters.

The transaction is expected to close in the first half of 2027, subject to the usual regulatory and shareholder approvals. Until then, an open question is how Roku users will react, given that many chose the platform precisely for its neutrality toward any single media house. Will one large media group owning the television operating system deliver a better offering for viewers, or simply more Fox content on the home screen?

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