Lazarevic: Retailer Price Lists Mandatory From September 1
A rulebook signed by Trade Minister Jagoda Lazarevic was published in the Official Gazette, requiring large retailers to publish a daily price list for every store starting September 1.
Three billion dinars (about 25.6 million euros) in annual turnover is the threshold above which a retailer must, starting September 1, publish a daily price list for every one of its stores. The threshold and everything around it are set out in the Rulebook on the Conditions, Content and Manner of Publishing Price Lists, signed by Minister of Internal and Foreign Trade Jagoda Lazarevic and published in Official Gazette of the Republic of Serbia No. 76/2026. We had not previously reported on this obligation.
The rule takes effect on September 1, 2026, and the minister was clear there would be no grace period.
“There will be no postponements,” Lazarevic said, announcing the start of the rulebook’s implementation.
Who Is Covered
The rulebook applies only to retailers that posted sales revenue above three billion dinars in the previous business year and that sell food and everyday consumer goods: milk, dairy and mixed products, eggs, non-alcoholic beverages, coffee and tea, fresh fruit and vegetables, bread and pastries, meat and fish, frozen products, sugar, honey, flour, pasta, oil and fat, rice, salt and spices, as well as household chemicals, paper goods, cosmetics, personal hygiene items and baby food. The only retailers exempted are those selling from mobile sales units.
The price list is published separately for each store, in digital form suited to automated processing, and in two places at once: on the retailer’s own website and on the Open Data Portal, data.gov.rs.
What the Price List Must Include
The rulebook spells out the required content: product name, brand, barcode, unit of measure, selling price, price per unit of measure, discounted price if the item is sold under a promotion, the start and end date of that promotion, the VAT rate and the type of price list.
Updates happen in real time: a retailer publishes a new price list every time a price changes, and if nothing changed, it publishes nothing until the next update. Data is not deleted: the price list in force on the first day of each month is kept permanently as a historical record, alongside the latest valid price list in the same dataset on the portal.
Building on the August Law
The rulebook operationalizes an obligation introduced by the new Consumer Protection Law, in force since the start of August, which already required retailers to regularly publish the prices of products on their shelves. Minister Lazarevic had flagged this obligation earlier as well, on August 19, at the presentation of the Inflation Report at the National Bank of Serbia.
The measure comes a few months after a different, more direct price intervention expired: the government’s Decree on Limiting Trade Margins stopped applying on the last day of February 2026, after six months in force. Citing National Bank of Serbia data, our newsroom reported that as many as 75 percent of prices remained above their levels from before that decree took effect. The price list available on the open data portal, instead of a direct margin cap, is now meant to allow prices to be compared between retailers and over time, without a new administrative ceiling.
