Prices at 39 retail chains now on must.gov.rs
Serbia's national platform now compares daily price lists from 39 chains and more than 4,000 stores. Minister Jagoda Lazarevic announced first inspections from late November.
The Ministry of Internal and Foreign Trade and the Office for IT and eGovernment presented an upgraded national price monitoring platform at the Government of Serbia on October 16, 2026. It holds the daily price lists of 39 retail chains, which together operate more than 4,000 stores. The platform was presented by acting Minister of Internal and Foreign Trade Jagoda Lazarevic and the director of the Office for IT and eGovernment, Mihailo Jovanovic.
The first version launched on December 9, 2025. It carried weekly price lists from 27 retail chains, which retailers submitted under a government decree. The new version moves to daily price lists and widens coverage. It is available on the ministry’s website, must.gov.rs, and on the National Open Data Portal, opendata.gov.rs.
Who has to submit price lists every day?
The obligation covers 41 retailers. Prices for 39 of them are already on the portal, and the remaining two will be added once they format their data to the required standard. Kurir reports that this is expected in the coming days.
Daily submission applies to retailers whose total annual turnover last year exceeded three billion dinars, Tanjug reported. Under the Consumer Protection Law, they publish price lists on their own websites and on the Open Data Portal. At the presentation, Lazarevic said:
“In the meantime we have passed three important laws, including the new Consumer Protection Law and the Law on Trading Practices. Through them we have laid the foundation to resolve, permanently and for the long term, the anomalies present on the market. Retailers are now obliged to submit their price lists daily, and from the second half of November we also expect the first inspections.”
The Law on Trading Practices has been in force since September 1. Lazarevic said that this ended the transition period in which covered retailers could adjust and sign new contracts. She expects the first inspections, as she put it, “sometime from the second half of November”.
What can citizens see on the platform?
The quick search covers more than 11,750 products with a Serbian barcode, which begins with the digits 860. The number of tracked categories rose from 23 to 25, with alcohol and pet food added. The portal currently lists 1,226,760 different products. Jovanovic explained what users get:
“Citizens can simply, with a couple of clicks, see the category, the product name, its barcode and what matters most, the price status (whether it is regular or on sale). They can follow daily changes, whether something has become more expensive or cheaper, and compare that with prices from the first day of the month.”
Jovanovic added that, by a European measure of the quality of open data portal metadata, Serbia ranks 8th in Europe and 2nd among national portals, behind Italy.
What is planned for the coming months?
Lazarevic said a “National Product Code List” is planned within the next three to four months. It should make it possible to compare a large number of imported items. Kurir reports that tools using artificial intelligence are also planned.
Jovanovic spoke about an interactive map that would show which retailer operates in which part of Serbia and in what store format:
“Until now we have not had accurate and precise data. We want to have an interactive map, to know absolutely where, in which part of Serbia, we have which retailer, with what store format.”
In his words, the data will serve the institutions that analyze it, and the platform should also get a tool for analyzing consumer habits. “It is important for us to have an analytics tool as well and to track how retailers behave, what is happening with prices,” Jovanovic said.
