Jovana Kosovac (17): "My Mom Signed the Consent"

Jovana Kosovac (17) from Novi Sad has officially become a contestant on “Elita 10.” She signed her contract outside the Pink building with her mother’s written consent, since as a minor she could not sign it on her own, Telegraf reports. A first attempt to sign without her mother present fell through, so her mother came back with her daughter to finish the formality.

“I’m going into Elita 10, my mom signed the consent. This is a new experience for me, and I hope I win,” Jovana told reporters outside the Pink building. Money was one of the main reasons she gave for joining. “Money is one of the reasons I’m going into Elita. My family comes first, and that’s why I went in,” she added.

Her age has drawn the strongest public reaction, even before she set foot in the White House. Jovana says the comments have been hard to take. “It’s really hard for me to deal with the comments about going in at 17. The audience hasn’t accepted it,” she admitted.

Some of the attention has also gone to what she said about her own conduct in the house. She made clear right away that there would be no romantic relationships inside, and that the decision was hers, not her mother’s. “There won’t be any relationships in the reality show. That wasn’t my mom’s condition, it was mine,” she said. She also denied pregnancy rumors that had been circulating online ahead of her entrance: “I’m healthy and I’m not pregnant, nothing will stop me from going in.” Asked whether she might still pursue a crush among her housemates, she left the door open: “If I like someone, maybe. It’s all about character, looks aren’t that important.”

Her family situation, she says, is one of the reasons she decided to join the show. She says she never finished high school and was expelled from it, and that being on “Elita 10” matters more to her right now than attending classes. “The Elita 10 reality show matters more to me than school,” she said. Her parents are divorced, and she says her father was an alcoholic and that the violence in the household was directed at both her and her mother. “Dad beat my mom and me,” Jovana said, adding that her contact with her father today is occasional at best, almost symbolic.

As a role model in her own home, she named Maja Marinkovic, whose behavior in earlier “Elita” seasons she has followed and, by her own account, partly imitates.

The new, milestone season of “Elita 10” starts on September 5, 2026, at 9 p.m. on Pink. Ahead of the launch, Darko Tanasijevic spoke to our outlet about expectations for the new season and announced that “a big name is coming in,” without saying at the time whether he meant Jovana Kosovac specifically or one of the other contestants whose identities were leaking out in those days.

Telegraf published the news of her signing on August 25, 2026, a day before Kurir carried details of her entrance under a headline saying the seventeen year old is “entering Elita 10.” Both outlets, along with Alo, note that her mother’s consent was a condition without which the signing could not have gone through, given that Jovana is a minor.

The public has already reacted sharply to her age, and how the young contestant from Novi Sad is received once she actually enters the White House will show in the season’s first days.