Mitrovic disbands Odeon ensembles, announces 1,000 layoffs
The owner of Pink Media Group said on Instagram that 150 people at Odeon Theater have lost their jobs and that about a thousand more layoffs will follow. Sanja Marinkovic has responded.
Zeljko Mitrovic, owner of Pink Media Group, announced on Instagram on October 29, 2026, that he has disbanded all ensembles of Odeon Theater and that about a thousand layoffs will follow across his business. The next day Sanja Marinkovic, who handled media relations at Odeon, responded publicly.
What did Mitrovic write on Instagram?
He opened the post with the line: “One of the hardest days of my life, full of emotions, love, warmth and understanding.” He goes on to say that 150 people at Odeon Theater are now out of work.
The layoffs do not end there. According to Mitrovic, about 1,000 people will lose their jobs across the whole system, in some ten companies that, as he put it, have not yet reached the “green branch.” He did not name those companies. The post therefore does not show which firms or programs will be hit, and it gives no deadline.
Mitrovic closed with the words “See you, dear friends, in better times!” and signed off “Love you, your Zex.”
What do we know about Odeon Theater?
Odeon Theater began operating in September 2024, after Mitrovic bought the cinema of the same name on Queen Natalie Street in central Belgrade.
According to the portal Nova, Mitrovic had already announced the dissolution of the theater and a “purge” at Pink late last year.
What did Sanja Marinkovic say?
Marinkovic was in charge of Odeon Theater’s relations with the media, and she has lost that role. She took it on a little over a year ago, and she has also long edited and hosted the show “Magazin in.”
She told the daily newspaper Republika that this does not mean she has lost her job at the company:
I am a permanent employee at Pink Media Group as an author journalist. I did not get fired. Thank you for your concern.
By her own account, then, Marinkovic stays on at Pink Media Group, even though she no longer holds a role at Odeon.
What remains unknown?
Mitrovic’s post does not allow anyone to work out how many layoffs will actually land in any single company, or when. He gave the figure of a thousand as an approximation (“about,” “around”), while the 150 people from Odeon are the only number he presented as a done deal.
It is also unclear what will happen to the building on Queen Natalie Street, which Mitrovic bought as a cinema before opening the theater. The post says nothing on that.
