Nordeus: biggest Top Eleven update yet brings Campus and a fan loyalty system

What does the new Top Eleven change for the millions of managers who have been running virtual clubs for years? The biggest shift is in how the club looks and how you run it day to day.

Nordeus shipped the largest Top Eleven manager update since the original 2010 launch. The headline change is the Campus module, which replaces the old Grounds module and delivers a fully redesigned system for building and managing club infrastructure.

The other major addition is Fan Loyalty, a system that ties on-field success to fan engagement and a direct influence on player performance. The update lands with the start of season 200, a symbolic milestone for a game running since 2010.

Campus, club infrastructure as a job

The old Grounds module let players build basic facilities around the stadium. The new Campus goes much further. The club now has a central complex with training zones, medical facilities, a player restaurant and other amenities that unlock based on club reputation.

Stadiums are not just buildings, they are fortresses for football fans. This is the bond we wanted to extend across the Top Eleven universe so players get a deeper, customizable connection with every part of their club, especially with a module the community has loved for years.

Said Jovana Todorovic, the game designer who led the module’s development at Nordeus.

In practice, the manager now has something new to do with the club every day, even with no match on. Daily engagement comes through small choices about facility design, space allocation or development priorities.

Fan Loyalty, fans who influence the players

The other new system may be even more important. Until now, fans were just a number in the revenue table. Now fan loyalty directly affects player level on the pitch.

The louder the stadium atmosphere, the happier fans are with results and manager decisions, the better the players perform.

Dimitrije Milenkovic, head of product at Nordeus, walked through the thinking behind the change:

Fans are the reason we love football, they are the heartbeat of the game. Bringing the noise and the fan energy from the stands onto the pitch to support the players is a mechanic we cannot wait for our Top Eleven managers to try.

The system is relatively transparent. The manager can see how satisfied fans are, what drives them and how individual decisions affect the atmosphere. A bad transfer, an unpopular call or a losing streak visibly drag loyalty down.

300 million managers, season 200

Top Eleven currently sits at 300 million registered users since the first version. That makes it the most successful mobile sports simulator in the world, with a constantly active player base and a competitive scene.

Season 200 is a symbolic milestone. Each season runs 28 days, so the game hit this number after fifteen years of operation. Nordeus used the moment to ship the biggest update to date.

Access stays free across platforms:

• Apple App Store
• Google Play Store
• Huawei AppGallery
• Microsoft Store
• Aptoide

In-app purchases remain optional, the standard model for free-to-play sports managers.

What Nordeus is and why it matters for Serbian IT

Nordeus is a Belgrade-based company founded in 2010 by Branko Milutinovic, Ivan Stojisavljevic and Milan Jovovic. Its headquarters sit in New Belgrade, with a development team of over 220 employees.

The company was acquired in 2021 by the US firm Take-Two Interactive, one of the largest video game publishers in the world. The deal was valued at up to $378 million at the time.

The acquisition kept Nordeus in Belgrade as a standalone studio, but with access to the resources of a major group. Top Eleven continued to grow under the new structure, an important proof point for the Serbian IT sector that large international investors recognize local teams.

Competition heats up in the same segment

Mobile sports managers are a segment where Top Eleven has held first place for years. The main rivals are Football Manager Mobile from Sega and eFootball PES Manager from Konami.

Top Eleven stays on top because of its five to ten minute micro-sessions that fit mobile use. Football Manager Mobile demands much deeper engagement. PES Manager shut down in 2024.

The new update clearly aims to retain active users who were drifting toward stopping play because of content stagnation. If Campus and Fan Loyalty land well, Nordeus locks in its leadership position and enters its second decade with a fresh cycle.

Do you run a club in Top Eleven, and how much daily time does the game take from you?