Switch 2 nears 20 million sold, price climbs in September
Nintendo reported 19.86 million Switch 2 consoles sold in its first fiscal year, while the US price rises to $499 from September.
- The Nintendo Switch 2 sold 19.86 million units during the fiscal year that closed in March 2026.
- The console outpaces the original Switch by roughly 5 million units at the same point in its life cycle.
- The US price rises from $449 to $499 on September 1, 2026.
- On average, 2.45 games are sold per console, a solid attach rate at launch.
Did Nintendo just deliver the best launch in the company’s history? By the numbers, yes. By price to the buyer, less clearly.
The company released its earnings report on May 8 for the fiscal year ending March 31, 2026. The Switch 2 sold 19.86 million units in roughly its first nine months on the market. That is materially better than the original Switch, which sold around 14.9 million in the same window.
The console also runs ahead of the PlayStation 4 and PlayStation 5 generations by roughly six million units at the same point in the life cycle. The numbers are notable across categories too: a mobile console keeping pace with home systems is not the industry norm.
Three numbers that anchor the report
Alongside total sales, three data points caught analyst attention.
First, the software attach rate. On average 2.45 games were sold per console, for 48.71 million total. The figure includes Mario Kart World and the new Pokemon titles as the main drivers.
Second, total game revenue climbed 98.6 percent against the previous fiscal year, to 2,313 billion yen (around 14.8 billion euros).
Third, the original Switch sold an additional 3.80 million units in the same window, bringing the lifetime Switch total to 155.92 million. The old system did not die immediately on the heir’s arrival, an important signal for the economics of publishing games.
Pricing climbs, first in Japan, then in the US
The headline for prospective buyers is the price change. Japan already shifted on May 25 from the old 49,980 yen tag to 59,980 yen (around 365 euros).
The US market follows on September 1, with the price moving from $449 to $499.99 (around 460 euros). Europe trails, with the euro zone price rising from 469 to 519 euros in the same window.
The reasons Nintendo cites:
- expensive manufacturing components
- currency moves, especially the weaker yen
- pressure on chip supply chains
In practice, European buyers waiting on a purchase now have less than four months to act at the old price. After September 1, the gap is 50 euros per console.
What this means for sales in Serbia
The Switch 2 is not officially distributed in Serbia through Nintendo, since the company has no local network. The console is bought through exclusive partners or imported from Europe.
The current average price in Serbian retail is around 64,900 dinars (about 553 euros) for the console plus one bundled title. After the September price change in Europe, the figure could climb by another 5,000 to 6,000 dinars.
The main distributors in Serbia are Gigatron, Tehnomanija and Comtrade Shop, which sell the console as a premium gaming product. The warranty is the standard one-year coverage from the local importer.
Outlook for the next fiscal year and a reality check
Nintendo forecast 16.5 million Switch 2 sales for the fiscal year ending in 2027. That is a step down from 19.86 million in the first year.
The reason for the lower target is not weakness in the console. In year one, everything produced sold instantly. In year two, manufacturing capacity stabilizes and the pool of buyers who were waiting shrinks. It is the standard pattern for any successful console.
Realistically, the Switch 2 has already cleared the original Switch on sales pace. If Nintendo holds a 16 to 20 million annual cadence, lifetime sales could pass 150 million by 2030. That would put it on par with the original Switch, currently the most successful Nintendo product ever.
The main threat is not Sony or Microsoft. The Steam Deck and other handheld PC platforms are growing their share. The pressure is light in the strongest market (Japan), but real in Western markets where the Switch 2 is fighting an unrelenting battle for handheld share.
Are you planning to pick up a Switch 2 before the European price hike, or is the current price already too high for you?
